Why You Should Bet on Pinterest

Opinion: It’s the most powerful way to connect with consumers at every phase of their journey

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The consumer journey is hardly a new concept: It’s long been at the academic backbone of advertising and promotion. But the conventional funnel we designed to engage consumers across their journey no longer works.

The digital revolution disrupted its system of reliable touch points, from broadcast to print, with an overabundance of search and social channels—channels that now play an increasingly significant role in influencing consumer opinion, choice and behavior.

Since then, content has emerged as an unrivaled way of engaging consumers along their journey.

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