Why Travel Brands Are Particularly Ripe for Digital Innovation

Marriott, TripAdvisor compete for travelers' attention

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In November, Marriott International installed an internet-connected mirror within a shower in the Irvine Marriott hotel located in Orange County, Calif., putting a new spin on “shower thoughts”—the idea that people’s best creative ideas and brainstorming take place in the shower. Steam from the shower first fogs up the mirror to create a digital whiteboard on a section of the door that allows consumers to draw all over the glass with their fingers and email the creations to themselves.

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This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.