Why the Most Successful Digital Assistants Will Be Platform Disruptors

Is the world big enough for Google Home, Alexa, Siri and Cortana?

The Consumer Electronics Show has introduced a slew of new voice-powered devices, with Google and Amazon leading the way. The spread of Alexa and Google Assistant puts Microsoft’s Cortana in a particularly uncomfortable position, one where even the Windows PC isn’t safe from other companies’ encroachment.

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