Why the GDPR Is Actually a Good Thing for Brands

Putting an end to data gossip

In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) to strengthen the security and protection of EU residents’ personal data. Companies that don’t comply with the GDPR not only risk losing their customers’ trust, but they could also face fines of €20 million or 4 percent of global annual revenue.