Why the GDPR Is Actually a Good Thing for Brands

Putting an end to data gossip

The complexities and costs associated with the GDPR tend to overshadow the many benefits for businesses. Getty Images

In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) to strengthen the security and protection of EU residents’ personal data. Companies that don’t comply with the GDPR not only risk losing their customers’ trust, but they could also face fines of €20 million or 4 percent of global annual revenue.

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@reinpk is an aerospace engineer turned CEO and co-founder of Segment, a customer data platform.