Why TGI Fridays Thinks of Itself as 'a Technology Company That Sells Beer and Ribs'

The chain uses AI to create a better customer experience

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Sherif Mityas, the chief experience officer of TGI Fridays, says technology is doing a lot for the casual dining chain. But one thing it won’t do: replace the restaurant’s world-renowned bartenders.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in