Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve.

During a panel discussion on the subject during Adweek’s first Elevate summit today, Vox general manager Andrew Golis described the experience as “moving from a world of scarcity to abundance.” Regina Buckley, Time Inc.’s svp, digital business development and business operations, and brand general manager, lifestyle, depicted it as a type of creative destruction.

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