Why Presidential Hopefuls Are Relying on Endorsements From Social Celebrities

Lena Dunham, Phil Robertson and others are picking sides

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In the 2012 presidential campaigns, social media was all about YouTube, Facebook and Twitter and about the candidates having their digital playbooks together—that is, being organized enough to regularly push out videos, posts and tweets.

This time around, in a world that is increasingly Kardashian-ized—where Instagram, Snapchat and Vine are the conduit between socially savvy stars and the public and potentially influence voters, especially millennial ones, by the masses—it is perhaps Hollywood that has emerged as the most fertile ground for partnerships for the candidates.

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