Why Online Drug Ads See the Best Conversions


TV drug ads don’t make consumers buy nearly as much as online pharmaceutical messages, finds a new study.
Around 70 percent of surveyed consumers told researchers they asked their doctors about medications they saw advertised on the Web, while 64 percent did so after seeing them on TV, reads research announced on Monday by Remedy Health Media. The digital health platform that provides content and tools to healthcare marketers commissioned the survey that polled “750 adults on how they prefer to get their health information.”