Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age

Being agile is the key to survival

On the third floor of Gap Inc. in San Francisco, near the western terminus of the Bay Bridge, a bank of 14 big-screen monitors displays web visits, order volumes, sales funnels and other real-time analytics to a constantly rotating team of employees.

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This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.