Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age

Being agile is the key to survival

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On the third floor of Gap Inc. in San Francisco, near the western terminus of the Bay Bridge, a bank of 14 big-screen monitors displays web visits, order volumes, sales funnels and other real-time analytics to a constantly rotating team of employees.

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This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.