Gap’s CMO on How the Brand Is Thinking About the Next 50 Years

Alegra O’Hare is turning the company around

Adweek's Danny Wright and Gap's Alegra O'hare at Brandweek 2019
Gap is doubling down on the basics that made it famous. Sean T. Smith for Adweek

PALM SPRINGS, Calif.— This year marks the 50th anniversary of preppy retailer Gap. For the brand’s next 50 years, CMO and senior vice president Alegra O’Hare wants to take the company from a U.S. retailer to a “globally relevant cultural brand.”

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.