Why MasterCard's CMO Predicts a Merger Between VR and the Internet of Things
Immersive connection could change everything
Not today, but soon, MasterCard Worldwide CMO Raja Rajamannar sees the beginnings of a world in which sales and marketing could run through an virtual reality environment enhanced by the Internet of Things connectivity.
That combination could offer highly direct and personalized exchanges that would recast the retail and consumer relationship. The march to scale though could take five to seven years.
In the interim, he is looking at MasterCard's recent partnership with Samsung on an Internet-connected refrigerator for teaching lessons for the future of connected commerce.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in