Why Marketers Increasingly Have to Adjust at Warp Speed to Cultural and Technological Change

'You don't need six months to plan something great'

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There was a ton of talk at this year’s South by Southwest about digital transformation and customer experience, the buzz terms of 2017 so far in the marketing industry. Yet, SXSW speakers’ underlying message was fairly simple: Every brand has to to move faster while maintaining strategies.

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