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I have a prediction for 2020. I think 2020 will be the year when influencer marketing becomes a “big time” tactic.
A confluence of factors are driving influencer marketing, including the supporting trends of historically low brand trust and the growing difficulty in getting meaningful brand exposure.
Along with this prediction, I would like to make three recommendations for marketers to consider:
- First, recognize that influencer marketing is still just an ad channel with good and bad exposure opportunities.