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Next week, IBM will hold its Amplify event in San Diego and pitch marketers on the possibilities in front of them thanks to the company's first deal with Facebook. Retailers that show up for the three-day affair may be more interested than most to see how the data cloud-based partnership could help them create more sales on the social media site.
With the partnership announced today, IBM's business-to-business clients will be able take their known customer segments and find look-alike audiences on Facebook for the sake of targeting prospective buyers.