Why H&R Block Is Thinking and Acting Like a News Outlet During Covid-19

Statewide shutdowns, stimulus checks and deadline extensions has made this tax season extra confusing

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Filing taxes is nearly always a complicated and stressful process, but this season is proving even more difficult than usual thanks to the economic turmoil brought on by the Covid-19 crisis.

With statewide shutdowns, stimulus checks and deadline extensions, tax preparation company H&R Block has seen its busy season extend months beyond its usual timeline—and more consumers than ever turning to them for help.

Data from market intelligence company SimilarWeb shows that year-over-year traffic to H&R Block’s website was up 6% between April 1-14, and 11% on April 15, the typical deadline for filing taxes.



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