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Why and How to Let Prospects 'Pick Your Brain' Online

Headshot of Jeff Molander
By Jeff Molander

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“Can I pick your brain on social selling, Jeff?” As a B-to-B marketer myself, I cannot afford to say no. Neither can you. Because customers may not want to do it themselves, as we suspect they do. In fact, prospects seeking free advice are often latent buyers or great referral sources.

Here are two reasons to let prospects “pick your brain” and a way to give away knowledge that grows your business.

Is It Stupid to Give Away Your Best Secrets?
“What kind of a business owner would be so stupid as to give away a company secret?” asks business owner Jerry X.

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Headshot of Jeff Molander

Jeff Molander

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers 'from cold,' speeding them toward qualification.

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