Why Google Going to the Dark Side Is Bad for Advertisers
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Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. It was easy to spot ads, because they were clearly marked. The Google search engine results page today is visually very noisy, with lots of distractions.
Google rolled out its new UX on mobile several months ago, and — in mid-January — applied the changes to desktop search.