Why Engagement Beats Reach for 'Celebrity' Influencers
Q&A with ZEFR co-founder Zach James.
How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
We all know that reach and influence are very different things…and that social media/YouTube celebrities work differently than “traditionally” famous people.
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