Why Did RockYou Raise a $50 Million Fourth Funding Round From SoftBank?
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RockYou was one of the earliest big developers on social networks like Facebook and MySpace, and now it has raised a $50 million round fourth round of funding from SoftBank (the actual firm, not the venture arm). The company originally grew on MySpace, with simple widgets like photo slideshows, and then on Facebook, with apps for simple actions like poking and gifting.
While other companies have focused on building social games over the past year or so, RockYou has morphed into a sort of social advertising service, where it develops its own apps and games, and sells space in its own applications to other developers and to traditional advertisers.