Why Data Presentation Needs to Be Digestible and Insightful

It's all about cutting down the noise

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

It is one thing to have a state-of-the-art database that combines all relevant information in one place. It is another to improve business practices using available data. 

Too often, I find an ample amount of data tucked away somewhere, acting more as a liability to the organization than as an asset. Unless you are dealing with data as a hobby, all data activities must increase revenue, decrease cost or save time. 

Days of bragging about the size of the database have long been over, unless someone is still clinging onto the notion that the Big Data combined with some AI modules is the answer to all.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in