Why Cannes Lions Is a Showcase of Marketing's Future

Reluctant newbie attendee sees transformation in winning ideas

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As a former technology entrepreneur and a management consultant, I never planned on going into advertising. When Huge started out as a small digital design studio just over a decade ago, we all believed we worked in a completely different industry and that the real “creativity” in advertising was how traditional agencies convinced clients to spend so much money on TV.

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