Aaron Shapiro is the former CEO of agency Huge.
Here’s What Happened When I Gave Up My Phone for a Week
I relied solely on my Apple Watch and AirPods, and it was liberating.
How Marketing Will Change in a Post-Phone World
It will rewire the way we think about marketing, experience design and the world around us.
6 Ways Marketers Can Get Augmented Reality Right
New iPhones and AR platforms are ushering in an era rich in possibilities, but not all ideas will justify the effort.
Why Cannes Lions Is a Showcase of Marketing’s Future
A reluctant Cannes newbie (who happens to be the CEO of Huge) talks about how the festival won him over.
Why Rent When You Can Own?
A few weeks ago my wife and I had dinner at a friend’s house. We raved about the meal. When we got home we were greeted with a friendly e-mail [...]