Portrait of Aaron Shapiro

Aaron Shapiro

Aaron Shapiro is the former CEO of agency Huge.


This is a Profile

Here’s What Happened When I Gave Up My Phone for a Week

Digital

I relied solely on my Apple Watch and AirPods, and it was liberating.

This is a Profile

How Marketing Will Change in a Post-Phone World

Digital

It will rewire the way we think about marketing, experience design and the world around us.

This is a Profile

6 Ways Marketers Can Get Augmented Reality Right

Digital

New iPhones and AR platforms are ushering in an era rich in possibilities, but not all ideas will justify the effort.

This is a Profile

Why Cannes Lions Is a Showcase of Marketing’s Future

Digital

A reluctant Cannes newbie (who happens to be the CEO of Huge) talks about how the festival won him over.

This is a Profile

Why Rent When You Can Own?

Brand Marketing

A few weeks ago my wife and I had dinner at a friend’s house. We raved about the meal. When we got home we were greeted with a friendly e-mail [...]