Why Brands Should Be Using Facial Recognition

Opinion: There is an appetite for ad content that puts the user in the front seat

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Brands are always looking for ways to make their advertisements more engaging. Well, what’s more engaging than having the customer play a central role in the advertisement?

People like to be the star of the show; lucky for them, the new facial-recognition capabilities of the latest smartphones make it possible. According to one estimate, the market for facial recognition is expected to grow tremendously, from $3.35 billion in 2016 to $7.76 billion by 2022, and at least part of that growth will be due to new advertising initiatives involving the technology.

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