Recently, popular food delivery service Eat24 penned a breakup letter to Facebook, threatening to close its presence on the social network because of all the constant News Feed algorithm changes, fake likes and a push for advertising.
This complaint has been uttered or screamed by brand managers all over the world. It needs to stop.
Facebook is, at the end of the day, a business. It is not a charity. Companies — who are generally in the business of making money — complaining about a business doing what it can to make money feels self-centered.
Facebook is financially free for users who want to stay in touch with old classmates or share baby photos with friends.