Why at Least Some Data Management Platforms Are Relieved 2 Months Into GDPR

EU rgulation hasn’t affected the industry as much as many anticipated

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Before the European Union’s General Data Protection Regulation, or GDPR, went into effect, the advertising industry scrambled to prepare for the sweeping privacy rules governing data collection practices and permissible data use that were expected to shake up long-running digital marketing practices.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.