Why Is Alfonso Ribeiro Tweeting for Wendy’s?

Chain recruits retro stars to launch new products

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If you tune into Wendy’s Twitter account today, you may be surprised to see that actor Alfonso Ribeiro, filmmaker Ralph Macchio and retired professional wrestler Steve Austin have taken over the fast-food chain’s account.

The celebrities and Wendy’s social team are huddling together to field questions via social media. In addition to talking about BBQ, the actors will "act out specific barbecue-related requests." In exchange for tweeting, Wendy’s fans can win swag and merchandise.

Macchio, Austin and Ribeiro are working with Wendy’s to tout a new line of BBQ sandwiches and sides.

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