Branding

Who’s the Face of Your Brand?

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By Carolyn Goodman

I recently returned from a multi-city business trip that included a stay in Canada. Unlike the “old days” when I called my travel agent and provided key dates/cities, it’s all up to me to organize the details.

Like most, I spent an inordinate amount of time on various travel sites, trying to secure the best deal on an airline, hotel and car rental. Sometimes I read user-generated reviews (especially if the “deal” seemed too good to be true), and sometimes I looked at photos of rooms and amenities (being a daily swimmer, I look for a decent pool that’s onsite).

However

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Headshot of Carolyn Goodman

Carolyn Goodman

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

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