Who Holds the Keys to Your Marketing Kingdom?
With our heavy dependence on websites for brand building, lead generation, new product launches and e-commerce, you’d think there would be a set of best practices for maintaining the keys to that kingdom.
If you’re reading this post, then stop for just a minute and run a quick mental audit on the various stakeholders who keep your website alive and healthy. Can you name the company that hosts your website? Where is your domain registered? Who is doing the website maintenance? Who handles your e-commerce payment gateway? Do you have links to all of these sites and a list of all the log-in credentials for each of these pieces of the puzzle?
I recently met a small business owner who had entrusted the design, build and maintenance of the company’s website to a small two-man digital agency — and shared a horror story with me.
It seems she left all the “details” up...
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