Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl?

Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments.

But that's not to say it was a dry night. New England defeated Seattle 28-24 in a thrilling, down-to-the-wire contest, and plenty of marketers either displayed strong real-time marketing chops or gained retweetable traction by posting at opportune times.

Some brands built social buzz in a positive way (Doritos and McDonald's), other mentions came at the brand's expense (Nationwide), and yet more moments—good and bad, mind you—arrived with little effort from the marketer at all (Esurance and Reebok). 

Let's start off with the more inspiring kinds of real-time concoctions.



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