Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Facebook sparked consternation over the weekend when it activated features to support Paris but not Beirut, Lebanon, following two devastating terrorist attacks on those cities.
The social-media network offered a filter that let people overlay an image of the French flag on their profile pictures, in a show of solidarity following the deadly Paris attacks that jarred the European country Friday. More importantly, the Menlo Park, Calif.-based tech giant also implemented a Safety Check service that allowed users in Paris to show their friends and family they were OK.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in