When Beyoncé Mentions Your Brand, Don’t Repeat Red Lobster’s Social Failure

Authentic communication in advertising is crucial for brands trying to create a deep, meaningful connection with their audiences.

Last month, Beyoncé announced the release of a new single via a series of Instagram posts. As expected, the World Wide Web lost its collective mind. One verse in particular mentioning a brand caught the Internet’s attention:

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}