When Beyoncé Mentions Your Brand, Don't Repeat Red Lobster's Social Failure

Authentic communication in advertising is crucial for brands trying to create a deep, meaningful connection with their audiences.


Last month, Beyoncé announced the release of a new single via a series of Instagram posts. As expected, the World Wide Web lost its collective mind. One verse in particular mentioning a brand caught the Internet’s attention:

“When he f—k me good I take his ass to Red Lobster

From a brand’s perspective, this is amazing, right? Free publicity from the biggest artist in the world without having to spend a dime?

Now all Red Lobster had to do was give the Internet what they wanted: an authentic, witty response that shows that its marketing team understands its audience and pop culture.

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