When Beyoncé Mentions Your Brand, Don't Repeat Red Lobster's Social Failure

Authentic communication in advertising is crucial for brands trying to create a deep, meaningful connection with their audiences.

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Last month, Beyoncé announced the release of a new single via a series of Instagram posts. As expected, the World Wide Web lost its collective mind. One verse in particular mentioning a brand caught the Internet’s attention:

“When he f—k me good I take his ass to Red Lobster

From a brand’s perspective, this is amazing, right? Free publicity from the biggest artist in the world without having to spend a dime?

Now all Red Lobster had to do was give the Internet what they wanted: an authentic, witty response that shows that its marketing team understands its audience and pop culture.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in