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Video has become a driving force behind engagement on social media. Indeed, social media users spend more time watching video than ever before, and providing video has positive impacts on conversion, audience retention and a number of other metrics. A new infographic from Animoto examines the tactics businesses are employing to capitalize on the swell in video engagement.
Marketers are increasingly taking advantage of video, and more of them are generating original content for their campaigns. According to Animoto, 84 percent of professional marketers and 55 percent of small and midsized business owners have produced or outsourced an original video in the last 12 months.