What’s in a Name on Social?

Even if you have the best brand and a perfectly curated social profile, potential customers and connections will judge you by your name—so make it good.

When thinking of a great domain name or even a social media handle, it’s hard to know when you should keep it strictly professional, personal, and what the perfect balance of both should look like. Even if you have the best brand and a perfectly curated social profile, potential customers and connections will judge you by your name, so here are some considerations to help you decide:

@MaryCLong maryclong@digitalmediaghost.com Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.
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