What the Solar Industry Can Teach You About Social Selling

When a business can turn product marketing into something that’s not just about selling features, but rather into a cause that their target audience feels passionately about, they can ignite a powerful word-of-mouth movement.

Marketers have heard the gospel and slurped the Kool-Aid when it comes to the virtues of word-of-mouth marketing. It’s become a well-established fact that consumers believe and trust recommendations from their friends and family over other forms of advertising, and that people are more likely to buy when referred by a friend.

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