What’s Wrong With These Headlines?

“The most essential gift for a good writer is a built-in, shock-proof shit detector,” Ernest Hemingway said. “This is the writer’s radar and all great writers have had it.”

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.