What Mom's Thinking About Back-to-School Shopping

Moms have become a force to be reckoned with. More than 34 million are online — participating in social networking, researching products, making purchases and absorbing as much information as possible — according to a June 2009 report from eMarketer. And most marketers realize that mothers are usually the key decision makers for family purchases. The activities they participate in across the web influence household purchases greatly.

As