What Marketers Need to Know From Today's Apple Event

Changes afoot for the iPhone, iPad, Apple TV and Apple Watch


Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch. 

Cupertino, Calif.-based Apple's new iOS 9 operating system was part of the show, but purely on a technical level. Apple's execs didn't go over how the upgraded system will let iPhone and iPad users download third-party software that eliminates ads on the mobile devices, an issue that marketers will certainly continue to keep an eye on.

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