What Marketers Need to Know From Today's Apple Event

Changes afoot for the iPhone, iPad, Apple TV and Apple Watch

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Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch. 

Cupertino, Calif.-based Apple's new iOS 9 operating system was part of the show, but purely on a technical level. Apple's execs didn't go over how the upgraded system will let iPhone and iPad users download third-party software that eliminates ads on the mobile devices, an issue that marketers will certainly continue to keep an eye on.



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