What Marketers Can and Can’t Mail During the Holidays

Pandemic-prompted ecommerce purchases created a 25% year-over-year shipping and packages revenue increase

bee bottle
USPS reminds customers about its guidelines of not sending liquor (live bees are OK, though.) Source: Getty Images

Live bees are OK to mail via the United States Postal Service (USPS) during the holidays, but bottles of whiskey are not. Pop-up mailers depicting X-ray rooms are welcome, but not explosives. Even performance marketers need reminders like these about what can and can’t be mailed during this month’s package deluge.

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.
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