What It’s Like to Go Inside a Data Center That Generates $4 Trillion in Business Every Day

Index Exchange offers a peek at how programmatic advertising works

All told, 90% of the world's internet traffic runs through Equinix's data centers. Courtesy of Index Exchange

It’s a fall afternoon and we’re driving around Secaucus, N.J. on our way to see the data warehouse where hundreds of ad-tech and digital media companies store the hardware that powers trillions of ad impressions every day. Except the problem is that no one in the car really knows where we’re going, which is also kind of the point.

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@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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