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“Sonic branding” sounds like a complex concept, and it is a relatively unexplored aspect of the PR/marketing world–but it surrounds us every day. Think about sounds or jingles that you associate with brands: surely you’re familiar with this one or this one or this one. You might even remember this one.
That’s sonic branding in action.
The power of music and sound transcends language, culture and all things visual, which makes sonic branding a huge part of the promotional game for many companies.