What Is ‘Sonic Branding?’

“Sonic branding” sounds like a complex concept, and it is a relatively unexplored aspect of the PR/marketing world–but it surrounds us every day. Think about sounds or jingles that you associate with brands: surely you’re familiar with this one or this one or this one. You might even remember this one.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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