What Is 'Sonic Branding?'

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

“Sonic branding” sounds like a complex concept, and it is a relatively unexplored aspect of the PR/marketing world–but it surrounds us every day. Think about sounds or jingles that you associate with brands: surely you’re familiar with this one or this one or this one. You might even remember this one.

That’s sonic branding in action.

The power of music and sound transcends language, culture and all things visual, which makes sonic branding a huge part of the promotional game for many companies.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in