What Is Google AMP and How Does It Impact SEO?

Faster load times for a mobile web page makes all the difference in the competition for clicks

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If you’re a small business owner who handles your own search engine optimization, you’ve probably seen the acronym AMP before, which stands for accelerated mobile page.

You might have a vague idea of what it means, but not about how it impacts your website or SEO efforts. Like Google+, AMP was lauded as The Next Big Thing for a while—until it wasn’t.

Still, some websites continue to use AMP, and there are SEO advantages to consider.

What is AMP?

An accelerated mobile page is designed for browsing on mobile devices like smartphones and tablets.



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