The marketing world is notorious for its buzzwords, acronyms and trending topics. However, many of the “must-know” terms and best practices are already outdated by the time you finally catch on.
If your organization doesn’t already have a partnership program, affiliate marketing may be one of those terms for you. You’ve heard it over the years, but since it’s outside the scope of your day-to-day, you assumed it would have its time in the spotlight and slowly disappear.
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