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Instagram recently launched a new ad format, carousel ads for Instagram Stories, which make it possible for consumers to purchase products through a carousel of branded video and product images. This format initially launched on Facebook.
The launch of Instagram collection ads is significant for a number of reasons:
The rise of the micro-moment
The format reflects the rise of the micro-moment. Google coined the term to mean instances when people use their mobile devices to instantly decide what to do, where to go and what to buy.
As Google has argued convincingly, the proliferation of mobile devices has accelerated the customer journey.