What Instagram and Facebook’s Algorithm Changes Might Mean for Marketers

Removing likes has some nervous, but it isn’t necessarily a negative for brands

Logos of Facebook and Instagram on phones.
Instagram, and now Facebook, are experimenting with removing likes from posts. Illustration: Trent Joaquin; Sources: Facebook, Instagram

Recently, Instagram announced it is hiding like counts in six more countries following its initial test in Canada, which created a panic worldwide. This week, Facebook shared that it is planning to test the same for its mobile app.

Yesim Saydan is a social media mentor at Google Launchpad and CEO of YourSocialMediaExpert.