What Happens in Vegas ... Is Advertised on Facebook: Q&A with Nick Mattera
Mattera sat down with SocialTimes this week at the Adobe Summit in Salt Lake City, Utah to talk about how Sin City markets itself to a mobile-savvy and international customer base.
Nick Mattera may have one of the most desirable tasks in the marketing world: persuade people to come to Las Vegas.
As the Director of Digital Engagement for the Las Vegas Convention and Visitors Authority, Mattera finds ways to bring the tried-and-true “What happens in Vegas…” marketing strategy into digital and emerging platforms. Much like any other business, the LVCVA has to change up messaging quite often, to cater to sports fans, foodies and those looking for the best deal on a long-distance flight.
Mattera sat down with SocialTimes this week at the Adobe Summit in Salt Lake City, Utah to talk about how Sin City markets itself to a mobile-savvy and international customer base.
SocialTimes:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in