Data

What Does a Data Marketer Look Like?

Headshot of Chet Dalzell
By Chet Dalzell

The currency of nearly all marketing today is data.

Ten years ago, we might have said much the same of digital marketing, and all the email, display, social, search, and mobile that’s came forward from it.

Twenty years ago, we could have said the same of database marketing and customer relationship management.

And wind back—measurability and accountability, the hallmarks of direct marketing—always have relied on data. We may have called it lists back in the day—but data are what lists have become.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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