Think About This

What Can 2020 Teach Us About the Future?

Time will tell what will change and what will remain the same

Illustration of path between 2020 and 2021
We may have experienced 10 years of social innovation in the past 10 months, but how will that accelerated innovation change the way we spend our days?Filo/Getty Images
By Shelly Palmer

December 28, 2020

As 2020 begins its journey from memory into history, I can’t help but wonder how our experiences in this gruesome year will shape the future. We may have experienced 10 years of social innovation in the past 10 months, but how will that accelerated innovation change the way we spend our days? What will come back? What is gone forever? What can 2020 teach us about the future?

Shelly Palmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.

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