Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a light on previously undisclosed performance metrics. The news was first reported by AdExchanger, which cited sources familiar with the product. Amazon had no on-the-record comment.
However, Price Glomski, evp of emerging commerce at digital agency PMG, told Adweek talks with large retail clients indicate Amazon’s advertising teams are “eager to evaluate something in the realm of a clean room.”