This week, Twitter tried increasing its emotional pull by ditching its star button in exchange for a heart, prompting users to "like" a post instead of the old "favorite" option.
But how much will users and brands really like the change? On one hand, according to a survey of Twitter users by analytics company UserTesting, 74 percent preferred the heart, 10 percent preferred the star and 16 percent had no preference. Although, several news stories have cropped up highlighting angry tweets about the change.
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