What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots

Digital's premium placements look like a bargain compared to TV

With NBC charging a record-setting $4.5 million for 30-second ads, it's no wonder brands are using digital media to either complement or replace a Super Bowl spot this year. 

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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